Korean pop culture

20 June 202620 June 2026NEWS EN, MOON SKIN EN, STYLE & BEAUTY EN

K-Beauty, K-Lifestyle, K-Dream: The Irresistible Charm of the New Korea.

Beauty, design, fashion, and wellness: South Korea is conquering Europe with a new vision of lifestyle. Here’s what we discovered at K-BRAND GLOW WEEK in Rome.

11 June 202611 June 2026NEWS EN

Felix of Stray Kids Honored as Special Guest at the Opening of Ferrari’s First Casa Ferrari in South Korea.

Felix of Stray Kids inaugurates the first Casa Ferrari in South Korea: an exclusive event in Seoul that brings together Italian excellence and the charm of K-pop.

26 May 202626 May 2026Mister Divine EN

Song Joong-ki: the melancholic face of the Korean Wave between cinema, elegance, tenderness and family.

Discover the career, private life, and melancholic elegance of Song Joong-ki: from the success of Descendants of the Sun and Vincenzo to his new family life between Korea and Italy.