Pure BIM PRO Face Hydrogel explored through Korean beauty, aesthetics and technology: hydrogel, hydration, niacinamide, hyaluronic acid and the evolving philosophy of K-Beauty.
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From Yulin to Milan, Chinese cashmere takes centre stage at Milan Fashion Week: Eastern Cashmere Milan Moment brings together tradition, innovation and contemporary style through the Spring-Summer 2027 collections of Kelvenn, Sheep Leader and the excellence of Yulin cashmere.
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Discover d’Alba Piedmont First Spray Serum, the Korean white truffle spray serum inspired by Piedmont: benefits, features and how to use it.
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PDRN Stem Cell Ampoule 10,000 ppm: what PDRN is, how it works on the skin, and what research says about the new ingredient taking center stage in K-Beauty.
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From September 10 to 20, 2026, Fabriano hosts “Paper is Culture – Hanji, Wearing Splendor,” an exhibition celebrating traditional Korean paper and the culture of the Joseon Dynasty.
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On August 15, South Korea celebrates Gwangbokjeol, National Liberation Day. Discover the meaning of 광복절, its history and how it is celebrated.
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Discover the Ginseng Ritual Edition, Beauty of Joseon’s new gift set featuring a ginseng essence, serum, eye patches and an exclusive mother-of-pearl mirror.
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Discover BonGin Boncell Hyper Pure Ample, an intensive Korean skincare treatment that reflects the evolution of K-Beauty through scientific research, innovation, and a skin barrier-focused approach to healthy, radiant skin.
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From its origins in Seoul to collaborations with Jennie, Maison Margiela, Google, and Samsung, discover how Gentle Monster became one of the world’s most innovative Korean brands, redefining luxury, design, and the future of AI-powered smart eyewear.
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Beauty, design, fashion, and wellness: South Korea is conquering Europe with a new vision of lifestyle. Here’s what we discovered at K-BRAND GLOW WEEK in Rome.
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